Selling a Project You Still Love
The hardest listing isn't the failed project. It's the healthy one you've outgrown – and love inflates the price.
Practical guides to finding, valuing, buying, selling and transferring small internet businesses – based on what we see happening every day on Indiemaker.
The hardest listing isn't the failed project. It's the healthy one you've outgrown – and love inflates the price.

In the micro-acquisition market, most offers never get a seller reply. The demand is real – the supply side just isn't responding.
Finding a buyer is the easy part. Choosing the right one is where sellers go wrong.

Sellers consistently undervalue what they extract from a business. Buyers use exactly that gap to negotiate down.

Most founders wait for a polish milestone that never arrives. "Ready" isn't a finished roadmap or a redesigned landing page – it's …

Being for sale and being sellable are not the same thing. Liquidity is a designed outcome, not a discovered one.

The one-evening exercise that halves your sale timeline and stops buyers negotiating against your silence.
From first look to a counter-offer that doesn’t lose the seller.
01Stop Buying Listings. Start Buying Situations. Read the situation behind the listing before the spreadsheet. 02How to Evaluate 10 Small Digital Projects Without Losing Your Mind A two-stage filter for shortlisting fast. 03The Buyer's Counter-Offer Worksheet: A Sub-$50k Negotiation Script The middle move between paying the ask and lowballing.From what to put on the listing to getting the money across.
01The Listing That Closes: What to Show Buyers Before They Ask Answer every buyer question before it’s asked. 02Price Your Project as a Range, Not a Number. Here's How. A single number starts a tug-of-war. A range starts a conversation. 03What Actually Kills a Deal at the Payment Step Deals die when money has to move, not when terms are agreed.The best, the featured, and the new and noteworthy listings, once a week, normally on a Thursday. No course, no upsell.