Stories Guides, tactics and trendspotting for founders who buy, sell and build
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Why "Holding the Money" Is the Most Dangerous Thing a Platform Can Do
The platform holding your funds isn't protection. It's the thing that gets it shut down.
The Trust Mechanics of a $40k Deal Are Nothing Like a $40m One
The 50% deal failure stat comes from a world with lawyers and escrow holdbacks. The $40k deal has neither.
What Actually Kills a Deal at the Payment Step
Deals rarely die because the deal was wrong. They die at the moment money has to move.
The archive
The Buyer's Counter-Offer Worksheet: A Sub-$50k Negotiation Script Most sub-$50k buyers either pay the ask or lowball and lose the seller. Here's the middle … Price Your Project as a Range, Not a Number. Here's How. A single asking price starts a tug-of-war. A defensible range starts a better conversation. Here's how … The Listing That Closes: What to Show Buyers Before They Ask Most sellers wait to be asked. The sellers who close quickly answer every buyer question before … Stop Buying Listings. Start Buying Situations. Experienced buyers aren't better at reading spreadsheets. They're better at reading the situation behind the listing. The First Five Messages Tell You Everything Trust in small digital asset deals is established or destroyed before any formal due diligence starts. … How to Run a Buyer Discovery Call for a Sub-$100k Digital Business Sub-$100k deals collapse on the discovery call more often than on price. Here's the script. How to Evaluate 10 Small Digital Projects Without Losing Your Mind A two-stage framework for evaluating multiple small digital projects fast – without spreadsheets, second-guessing, or decision …