Indiemaker / Blog / Pricing
Pricing.
12 pieces on pricing, newest first. All 84 posts →
Pricing
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11 Nov 2026
How to Value a Crypto Project as a Real Asset (Not a Token Play)
Most "crypto projects" are speculation, not businesses. A few are real products with real revenue. This is how to tell them apart …
Pricing
10 Nov 2026
How Much is Your Community Really Worth? The Complete Guide to Community Valuation
How to value an online community, whether it is a Facebook group, a Slack channel, or a Skool or Circle space. This …
Pricing
22 Oct 2026
Total Owner Benefit: The Number Sellers Get Wrong (And Buyers Get Right)
Sellers consistently undervalue what they extract from a business. Buyers use exactly that gap to negotiate down.
Pricing
03 Sep 2026
Price Your Project as a Range, Not a Number. Here's How.
A single asking price starts a tug-of-war. A defensible range starts a better conversation. Here's how to build one.
Pricing
18 Aug 2026
What add-backs actually mean, and how buyers verify them
Add-backs are the most misunderstood line in a small-business valuation. Here is what an SDE add-back really is, which ones buyers accept, …
Pricing
12 Aug 2026
How to Price a Digital Asset When Platform Risk Is Hiding in the Multiple
The multiple isn't the answer. Durable profit is. Here's how to price an asset when the foundation is borrowed.
Pricing
07 May 2026
Revenue Multiples for Small Digital Businesses: What Actually Sells and At What Price
Use a 2 to 4x multiple" is incomplete advice. The right range depends on type, consistency, and transferability. Here's the actual table.
Pricing
16 Apr 2026
How to Value a Small Digital Business (Without a Broker)
Most valuation guides are written for companies ten times your size. Here's how the maths actually works below $100K.
Pricing
12 Nov 2025
Agentic Commerce: What Buyers & Sellers of E‑Commerce Businesses Need to Know Before the Bots Start Buying
Your next customer is a bot. Here’s how to sell – or buy – e‑commerce businesses built for AI, not clicks.
Pricing
09 Oct 2025
How Much is Your Newsletter Really Worth? The Complete Guide to Newsletter Valuation
Most newsletters aren’t media empires – they’re micro-brands with momentum. The trick is knowing what that momentum’s worth. Here’s how to turn …
Pricing
30 Sep 2025
Goodwill in Side-Project Acquisitions: Are You Paying for "Vibes" or Real Value?
In the indie market, goodwill is the invisible premium. You’re not just buying code – you’re buying trust, reputation, and audience energy. …
Pricing
15 Sep 2025
No Revenue, No Problem: How to Value Your Pre-Revenue Startup or Project
Here’s how founders and buyers actually figure out the number using proven valuation methods.
Pricing
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