Indiemaker / Answers
Thirty-seven questions, answered properly.
The ones that come up between deciding to exit and the money arriving, or between finding a listing and owning what is on it.
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Most asked
Everything, by subject
Start with the question you actually have.
Indiemaker's answer pages cover the questions that come up in a $50,000 to $150,000 exit, plus the $10,000 to $50,000 band where an asset has users but no revenue. Each one answers a single question with the working shown, using trailing annual profit and conventional multiples rather than aspiration.
Valuation 8
- How much is my SaaS business worth?
- What multiple does a micro-SaaS sell for?
- How much profit do I need to exit at $100,000?
- How do you calculate SDE for a founder-run business?
- Revenue multiple or profit multiple – which applies?
- Why is my valuation lower than I expected?
- How do buyers value a business with one dominant customer?
- How much is a content site worth?
Selling 8
- How do I exit a software business?
- What do I need before I list?
- What does a buyer check before making an offer?
- How do I hand over a SaaS business?
- Do I need to show Stripe and analytics data?
- What happens if my listing doesn't attract an offer?
- How long does an exit take?
- Where should I list a business worth $50,000 to $150,000?
Acquiring 7
- How do I acquire a micro-SaaS?
- Where can I find software businesses for sale between $50,000 and $150,000?
- How do I verify a seller's revenue?
- What due diligence does a $100,000 deal need?
- How do I take over hosting, domains and payment accounts?
- What should I pay for a business doing $3,000 MRR?
- What are the red flags in a six-figure listing?
Trust 3
Acquiring without revenue, $10,000 to $50,000 7
Assets with users, traffic or an audience and little or no income. These are priced on what they would cost to rebuild and what the user base is worth, not on a multiple of earnings.
- What can you buy for $10,000 to $50,000?
- How do you value a business with users but no revenue?
- What should I pay for an app with users but no revenue?
- How much is a website's traffic worth?
- What diligence does a pre-revenue asset need?
- How do you monetise an audience after acquiring it?
- Is buying a pre-revenue asset worth the risk?
Legal and cost 4
No question matches that. Try a plainer word: churn, escrow, valuation, handover.
Definitions
Thirty-six terms, defined for a deal this size.
SDE, add-backs, owner dependency, replacement cost, stack transfer. Written for someone transferring a $120,000 software business, not for a $10m acquisition.
When you are ready to read real listings.
Everything on sale, on the same fields, from $1,000 to $500,000.