What Kind of Entrepreneur Are You? Here's What You Should Be Buying on Indiemaker

Sick of starting from zero? Here's what you should buy instead of build.

Digital assets aren’t just for tech moguls – they’re for anyone who wants to skip the build phase and jump straight into growth. Indiemaker lets you buy all kinds of online businesses, assets and projects, from neglected side hustles to revenue-generating SaaS tools.

But here's the thing: the best asset for you depends on your skills.

Instead of browsing aimlessly, use this guide to zero in on the type of digital asset that fits your strengths – and where you can add the most value.

👨‍💻 If You’re a Developer

You’ve got code chops, but maybe not the patience for marketing. That’s fine – just acquire something with solid user demand and poor technical execution. Fix bugs, improve UX, add features, and ship like a boss.

What to look for:

• SaaS Projects – Recurring revenue and scale potential. Many listed are pre-revenue but well-scoped.
• Mobile Apps – Revenue from subscriptions or ads. Great for Android/iOS devs who can fix performance or polish UX.
• Browser Extensions & Plugins – Lightweight tools with high utility. Perfect for those who want low-maintenance software to iterate on.
• Desktop Apps – Less trendy, but solve niche problems with loyal users.

🎨 If You’re a Designer

Design is your superpower – and trust us, there are a lot of hideous but functional products out there just begging for a makeover. Add polish, refine the UX, and rebrand for success.

What to look for:

• Starter Websites – Pre-built and pre-hosted, but need content and polish.
• E-commerce Stores – Usually built with templated designs that scream for better branding and visual hierarchy.
• Digital Service Businesses – Think freelance portfolios, agency sites, etc., with potential to look 10x more pro.

📣 If You’re a Marketer

Traffic, conversions, funnels – this is your turf. You don’t need to build anything from scratch. Find an existing asset that’s already useful and amplify its reach.

What to look for:

• Newsletters – Built-in subscribers and engagement. Many are under-monetised or not monetised at all.
• Content Websites – Blogs, media sites, and affiliate niches. Your SEO and distribution chops can unlock value fast.
• Social Media Accounts – Buy the audience, then monetise via sponsored content or product tie-ins.
• Online Courses – Great content + bad marketing = arbitrage opportunity.

🚀 If You’re a Hustler Who Can Learn Fast

You might not code or design, but you’re resourceful – and that’s often enough. Start small, experiment, learn by doing, and trade up later.

What to look for:

• Side Projects – Cheap, simple, and often ignored by their creators. Great for tinkering and testing ideas.
• Domains – Digital real estate. Buy and hold, or build something lightweight on it.
• Starter Sites – No setup required. Just add content, get users, and start experimenting.

🔄 If You’re Transitioning from a Traditional Career

Maybe you’re a teacher, a blue-collar worker, or someone burned out by the 9–5 grind. You don’t need to code to own digital assets. Look for projects that rely on communication, management, or hands-on skills.

What to look for:

• Podcasts – Use your voice and community-building skills. Monetise with sponsorships or create premium content.
• Online Courses – Package your existing knowledge and scale it.
• Digital Service Businesses – Run client work remotely with teams or freelancers.
• Newsletters – Share your perspective, build an audience, and monetise slowly.

🧳 If You’re Coming from the Corporate World

If you’ve been retrenched, laid off, or fed up with climbing a ladder that leads nowhere, now’s the time to use your strategic mindset in a smaller, faster-moving game. Use your operational, analytical, or leadership skills to take over a project and scale it with precision.

What to look for:

• SaaS Businesses – Operational leverage and scalability.
• E-commerce Stores – Great for applying structured management and systems thinking.
• Content or Course Sites – Turn content into assets with process, performance tracking, and optimization.
• Service Businesses – Manage contractors or freelancers like you would a small team.

👩‍👧‍👦 If You’re a Mom (or Anyone Juggling Family + Income Needs)

You need flexibility, autonomy, and something that doesn’t implode if you miss a day. Digital assets can be a sustainable way to earn while managing life’s chaos.

What to look for:

• Newsletters – Schedule-friendly and scalable.
• Online Courses – Passive income once built. Teach what you know.
• Content Websites – Blog at your own pace, monetise through ads or affiliates.
• Digital Service Businesses – Manageable hours, great for freelancing or scaling gently.

🧱 If You Run a Traditional Business

Digital assets can be more than side hustles – they can be growth engines. If you already run a physical or service business, acquiring digital assets is a smart way to add new revenue streams or modernise operations.

What to look for:

• SaaS Tools – Add proprietary tools to your workflow or offer them as white-labeled solutions.
• E-commerce Stores – Sell physical goods online with a head start.
• Mobile or Desktop Apps – Serve customers digitally or streamline internal operations.
• Content Sites or Courses – Educate your market and generate leads.

💸 Bonus: For the Crypto-Curious

Got a taste for risk and buzzwords? Blockchain projects on Indiemaker range from janky dApps to real Web3 utilities. Approach with caution, but an opportunity exists.

What to look for:

• Crypto Projects – New coins, DeFi tools, or NFT utilities. Often speculative, but early movers win.
• Blockchain SaaS – B2B tools or integrations with crypto ecosystems.

TL;DR

If you’ve got a skill, you can probably buy your way into a head start. Indiemaker isn’t just a marketplace – it’s a shortcut to leverage what you’re already good at.

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