What Kind of Entrepreneur Are You? Here's What You Should Be Buying on Indiemaker

From veteran digital native to career switcher, there’s an asset built for your skills.

Sick of starting from zero? Here's what you should buy instead of build.

Digital assets aren't just for tech moguls – they're for anyone who wants to skip the build phase and jump straight into growth. Indiemaker lets you buy all kinds of online businesses, assets and projects, from neglected side hustles to revenue-generating SaaS tools.

But here's the thing: the best asset for you depends on your skills.

Instead of browsing aimlessly, use this guide to zero in on the type of digital asset that fits your strengths, and where you can add the most value.

If you're a developer

You've got code chops, but maybe not the patience for marketing. That's fine. Buy something with solid user demand and poor technical execution, then fix the bugs, improve the UX, add features and ship the improvements.

What to look for:

• SaaS projects – recurring revenue and room to scale. Many listed are pre-revenue but well-scoped, so price them on asset value rather than a profit multiple until they've got a real trailing track record.
• Mobile apps – revenue from subscriptions or ads, and a good fit for Android/iOS devs who can fix performance or polish the experience. If this is your lane, our guide to buying and profiting from mobile apps walks through what to check before you commit.
• Browser extensions and plugins – lightweight tools with high utility. Good for anyone who wants low-maintenance software to iterate on.
• Desktop apps – less trendy, but they solve niche problems for loyal users.

If you're a designer

Design is your strength, and there are plenty of ugly-but-functional products out there begging for a makeover. Add polish, refine the UX and rebrand for growth.

What to look for:

• Starter websites – pre-built and pre-hosted, but they need content and polish.
• E-commerce stores – usually built on templated designs that are crying out for better branding and visual hierarchy.
• Digital service businesses – freelance portfolios, agency sites and the like, with the potential to look far more professional.

If you're a marketer

Traffic, conversions, funnels: this is your turf. You don't need to build anything from scratch. Find an existing asset that's already useful and amplify its reach.

What to look for:

• Newsletters – built-in subscribers and engagement, and many are under-monetised or not monetised at all. Before you buy one, it's worth understanding how newsletters are actually valued, since these tend to trade at roughly two to three times annual profit.
• Content websites – blogs, media sites and affiliate niches. Your SEO and distribution skills can unlock value quickly.
• Social media accounts – buy the audience, then monetise via sponsored content or product tie-ins.
• Online courses – strong content plus weak marketing is an arbitrage opportunity.

If you're a hustler who can learn fast

You might not code or design, but you're resourceful, and that's often enough. Start small, experiment, learn by doing and trade up later. If you want to avoid the classic beginner mistakes, read how to buy a micro-business without getting screwed first.

What to look for:

• Side projects – cheap, simple and often ignored by their creators. Great for tinkering and testing ideas.
• Domains – digital real estate. Buy and hold, or build something lightweight on top.
• Starter sites – no setup required. Add content, get users and start experimenting.

If you're transitioning from a traditional career

Maybe you're a teacher, a blue-collar worker, or someone burned out by the 9-5 grind. You don't need to code to own digital assets. Look for projects that rely on communication, management or hands-on skills.

What to look for:

• Podcasts – use your voice and community-building skills. Monetise with sponsorships or premium content.
• Online courses – package your existing knowledge and scale it.
• Digital service businesses – run client work remotely with teams or freelancers.
• Newsletters – share your perspective, build an audience and monetise slowly.

If you're coming from the corporate world

If you've been retrenched, laid off, or worn down by climbing a ladder that leads nowhere, now's the time to put your strategic mindset into a smaller, faster-moving game. Use your operational, analytical or leadership skills to take over a project and scale it with precision.

What to look for:

• SaaS businesses – operational leverage and scalability.
• E-commerce stores – good for applying structured management and systems thinking.
• Content or course sites – turn content into assets with process, performance tracking and optimisation.
• Service businesses – manage contractors or freelancers the way you would a small team.

If you're a parent (or anyone juggling family and income needs)

You need flexibility, autonomy, and something that doesn't implode if you miss a day. Digital assets can be a sustainable way to earn while managing life's chaos.

What to look for:

• Newsletters – schedule-friendly and scalable.
• Online courses – largely hands-off once built. Teach what you know.
• Content websites – blog at your own pace, monetise through ads or affiliates.
• Digital service businesses – manageable hours, good for freelancing or scaling gently.

If you run a traditional business

Digital assets can be more than side hustles. They can be growth engines. If you already run a physical or service business, acquiring digital assets is a smart way to add new revenue streams or modernise operations.

What to look for:

• SaaS tools – add proprietary tools to your workflow or offer them as white-labelled solutions.
• E-commerce stores – sell physical goods online with a head start.
• Mobile or desktop apps – serve customers digitally or streamline internal operations.
• Content sites or courses – educate your market and generate leads.

Bonus: for the crypto-curious

Got a taste for risk and buzzwords? Blockchain projects on Indiemaker range from janky dApps to genuine Web3 utilities. Approach with caution, but the opportunity is there.

What to look for:

• Crypto projects – new coins, DeFi tools or NFT utilities. Often speculative, but early movers win.
• Blockchain SaaS – B2B tools or integrations with crypto ecosystems.

TL;DR

If you've got a skill, you can probably buy your way into a head start. Indiemaker isn't just a listing platform. It's a shortcut to leverage what you're already good at.

Browse the current listings to find the asset that fits your strengths.

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