Indiemaker Content & Listing Guidelines

Last updated: 2 October 2025

What You Can Sell

Indiemaker is a curated marketplace for digital asset sales – not equity or share sales. We only facilitate asset transfers such as:

Domains: Transferable with verified ownership. Memorable, short, and keyword-rich domains perform best. Offensive domains, subdomains, or links to paywalls/other marketplaces are not accepted.
Starter Projects (Side-Projects): Completed MVPs with a working URL and demo/test access. These are typically pre-revenue or valued under $5,000. They must show realistic potential for growth.
Established Projects (Micro-Businesses): Profitable SaaS, e-commerce, or other online businesses with at least 6–12 months of verified financial, traffic, and user metrics. These include IP, customer lists, infrastructure, and accounts required to run the business.
Social Media Accounts: Accounts with established, authentic audiences.

⚠️ Note on scope: We do not support share/entity sales. Restricting to digital asset transfers avoids securities/regulated M&A issues and keeps Indiemaker safe for indie founders.

What You Cannot Sell

We want to keep the marketplace focused, safe, and compliant. The following are not accepted:

Concepts, waitlists, or vaporware: No projects that exist only as ideas, mockups, or pre-launch concepts without a working MVP.
Templates, boilerplates, or themes.
Open-source projects you don’t own – including reskinned or forked open-source projects without transfer rights.
Multi-licensed IP where full transfer isn’t possible.
Lead-gen/funnel sites, scraped databases, or email lists.
Content/media services like podcasts, books, courses, deal sites, or events.
Projects in restricted industries: gambling, betting, adult, political, religious, or offensive content.
Malware, spyware, or harmful software.
Any infringing or unverifiable assets: If you can’t prove ownership, we can’t list it.
Marketplaces for buying/selling businesses (we don’t list competitors – though if you’d like to sell yours to us, get in touch 😉).

How We Evaluate Submissions

When evaluating submissions, our goal is to feature projects that align with buyer demand. We look for:

Project Completeness: The project must be fully operational or at a stage where it provides clear value. Incomplete ideas will only be considered if they come with a viable plan, proven traction, or high-quality IP that matches current buyer requests.
Proof of Ownership: Sellers must provide verifiable proof of ownership (e.g., domain verification, registrar checks, platform logins).
Financial Transparency: Where applicable, listings should include verifiable financials (revenue, P&L, user stats, growth metrics). Pre-revenue projects must be clearly labeled as such.
Technical & Operational Details: For SaaS, web, or mobile apps, sellers must provide information about the tech stack, codebase, hosting setup, and third-party dependencies.
Audience & Engagement Metrics: For content assets (newsletters, websites, social media), sellers should provide metrics like traffic, subscriber counts, open rates, and engagement stats (likes, shares, comments).
Perceived Quality & Presentation: Strong design, branding, and presentation are preferred. ⚠️ Indiemaker does not vouch for code quality — buyers must perform their own technical due diligence.
Post-Sale Support & Transition Plan: Sellers must state whether post-sale support, training, or a structured handover will be provided.
Exclusivity: Cross-posted listings are accepted, but exclusive listings get priority for features, promotions, and marketing.

Submission Guidelines: Get It Right, the First Time

To make the listing process smooth:

Complete Information: Provide up-to-date details (traffic, revenue, users, audience). Fix spelling/grammar before submitting.
Demo/Test Access: Always provide demo URLs or test accounts if applicable.
Evidence: Back up all claims (screenshots, exports, or platform proofs).
Context Fit: Ensure your project is clearly a side-project (pre-revenue asset under $5K) or a micro-business (operational, profitable with IP and customers).

Asset-Specific Guidelines

Side-Projects

Must have a functional MVP and URL.
Demo/test account required if no live site.
If reselling, you must provide the correct licenses.

We do not accept: templates, forked/reskinned OS projects, gambling, adult, or malware-related assets.

Domains

Must be short, memorable, searchable, or keyword-rich.
Must pass ownership verification.
Not accepted: offensive names, subdomains, or domains linking to paywalls/other marketplaces.

SaaS Businesses

Must have at least 3 months of user, churn, revenue, and profit data (established SaaS expected to provide 6–12 months).
Only owners may sell — brokers are not accepted.
Listings must answer all form questions clearly and include high-quality screenshots.

Confidentiality & NDAs

Buyers and sellers are encouraged to use NDAs for sensitive information (e.g., source code, customer lists, proprietary data).
Indiemaker may require NDAs for certain higher-value listings.

Compliance

All listings and transactions must comply with:
- Applicable laws and regulations.
- Sanctions and export restrictions.
- Restrictions on prohibited jurisdictions or sanctioned individuals.

Moderation & Rejection

Listings may be rejected or removed if they are:
- Incomplete, inaccurate, or misleading.
- Poor quality or failing to meet Starter/Established criteria.
- Offensive, infringing, or unlawful.
- Inconsistent with these Guidelines or our Terms of Service.

Reporting Non-Compliant Listings

If you spot a project that doesn’t belong:
- Flag it on the platform.
- DM our support team in the community forum.
- Contact us via our support form or email support@indiemaker.com.

Final Tips for Selling Success

Fill out your listing thoroughly.
Provide verifiable proof of key claims.
Be upfront about post-sale support.
Remember: exclusive listings get more visibility.

For more on maximizing your project’s value, check out our Seller Guide.

Good luck and happy selling! 🚀