Featured listing
Definition
A Featured listing is one Indiemaker's team has hand-picked for the Featured strip on the Discover page, which shows up to three at a time. Featured is an editorial choice and can't be bought. It means the listing shows the range of what changes hands here, not that Indiemaker has checked its figures.
A Featured listing is one Indiemaker's team has picked for the Featured strip on the Discover page. It is never for sale.
How the pick works
The strip shows up to three listings. They are chosen to show the spread of the shelf at a glance, from an established business to something within reach, rather than to rank the three strongest listings. A pick stays until the team changes it.
Featured and Promoted are different things
Promoted is paid placement: a seller pays $99 for 30 days at the top of the shelf. Featured is editorial and carries no fee. A listing that is currently Promoted isn't picked for Featured, and nothing a seller pays for is ever called Featured. The two badges look different on purpose, so a buyer can tell them apart even in greyscale.
Where it bites
Featured is a selection. Indiemaker doesn't audit the figures behind a Featured listing any more than any other listing. Diligence is still the buyer's job.
Worked example
A micro-SaaS asking $118,000, with twelve months declared, is picked for the strip. It sits beside a $9,000 newsletter and a $40,000 browser extension, so a first-time visitor sees the range of the shelf in three cards. None of the three was checked more closely than any other listing.
Why it matters when you exit
You can't buy a Featured slot. A complete record and a clear description are what make a listing easy to pick.
Related: promoted-listing, reviewed, unlock, small-exit
See what a business at this level is listed at.
Everything on sale between $50,000 and $150,000, on the same fields.