Micro-SaaS

Micro-SaaS is a subscription software product built and run by one person or a very small team, solving a narrow problem for a defined group of customers. Revenue is recurring, headcount is close to zero, and the product usually sits alongside a larger platform rather than competing with one.

At a $50,000 to $150,000 deal, micro-SaaS is the most common asset on the table. Across Indiemaker listings above $25,000, the asset mix skews to SaaS and two-sided platforms, and 112 businesses are currently listed between $50,000 and $150,000 (platform data, 14 September 2026). Buyers like the category because the revenue is contractual and the cost base is small enough to read in an afternoon.

What buyers pay

Market convention is 2–4× trailing annual profit, always annual and always on actual earnings rather than projections. Where a business lands inside that range depends on churn, how customers arrive, and how much of the operation runs on the founder personally. Anything under six months of trading history cannot be valued on a clean multiple at all, and buyers discount youth heavily.

Worked example

A product at $3,000 MRR, so $36,000 of annual revenue. Hosting, tools and payment fees take about $6,000, leaving $30,000 of trailing annual profit. At 3× that is a $90,000 business, and low churn with two working acquisition channels can push it to 3.5× and roughly $105,000.

To clear $100,000 at a 3× multiple, a micro-SaaS needs around $33,000 of annual profit, which is about $2,750 a month. That number is the one worth writing on the wall.

Micro-SaaS sells well because it is legible. A buyer can read the numbers, see the code, understand the customers and picture themselves running it by the end of a single call. Keeping that legibility intact, with clean accounts, documented operations and revenue that does not depend on you, is most of what separates a 2× outcome from a 4× one.

Related: digital-asset, profit-multiple, mrr-and-arr