Newsletter & Mental Model Cards On Critical Thinking

Physical Product with Growing Digital Community

A unique physical product designed to cut through digital noise and promote critical thinking, launched in 2018 and significantly expanded during 2020's work-from-home period. The project has generated approximately 500 orders through organic growth and newsletter partnerships, including recognition from Coursera professor Barbara Oakley.

The project features: - Monthly newsletter with strong engagement metrics - Active social media presence - Distinctive branding that resonates with audience - Focus on mental models and visual learning

Current reach: - Newsletter: 700 active subscribers (from 753 total) - 48.6% average open rate - 11.9% average click rate - Social following: - Instagram: 371 followers - Twitter: 127 followers

This project presents an opportunity for the right buyer to scale the physical product line and expand into digital offerings, building upon an established foundation and engaged community.