Beauty E-Commerce Site - Press-on Nails and Hair Extensions

A fully built beauty e-commerce brand featuring press-on nails, hair extensions, and expansion-ready cosmetics concepts. The store includes 89 product variations, a complete professional content library, supplier relationships, inventory, and packaging assets. The brand was validated through test sales but not scaled, making it a turnkey acquisition for a buyer prepared to execute marketing and growth strategies.

Listing Highlights:

• Professionally built Shopify store with 89 SKUs
• Press-on nails + hair extensions as core categories
• Instagram Shop and Facebook Shop storefronts fully set up
• Includes professional studio photography and 150+ creator images
• Includes nail, hair, and packaging supplier relationships
• Inventory included (nails, hair, custom packaging)
• Cosmetics line expansion plan with supplier map
• Domain age approximately 3 years
• Ideal for a marketer or DTC founder looking for a ready-to-scale beauty brand

Valuation Summary

The asset-based valuation reflects the professional buildout, creative assets, inventory, supplier relationships, and product development work. The total estimated asset value range is $13,050 – $19,150, based on: - Website and technology assets - Branding and professional content - Inventory included - Supplier ecosystem and expansion planning - Operational/legal templates and assets

Buyer FAQs

• Why are you selling the business? – This business was developed as a build-and-sell project.

• How much traffic does the store have? – Only limited test traffic; the store was operated briefly to confirm the capability to generate sales.

• Is inventory included? – Yes. Includes nails, hair extensions, custom packaging, and packaging supplies.

• Are supplier relationships included? – Yes, all suppliers in China for nails, hair, and packaging will be transferred.

• Are content rights fully transferable? – Yes. Includes studio photography, product images, creator images, and signed contracts.

E) Due Diligence Packet Contents:

The following materials will be provided to qualified buyers under NDA or with a signed LOI:

• Shopify analytics screenshots (traffic, sessions, and product views from testing period)
• Product cost sheet, pricing sheet, and margins
• Supplier list with contact information, MOQs, pricing notes, and communication history
• Inventory list with quantities and cost bases
• Copies of all creator agreements and rights documents
• Packaging design files (print-ready format)
• Professional photography folder overview and usage licenses
• Proposed cosmetics expansion plan with supplier leads

F) Seller Notes:

Built with the intention of becoming a full-scale beauty brand spanning nails, hair extensions, and eventually color cosmetics. The branding and creative work represent a significant investment and position the brand for a strong market presentation. A strategic buyer – such as a marketer, influencer, or aspiring beauty entrepreneur – can immediately begin scaling through paid ads, UGC campaigns, and existing social storefronts. The store has strong foundational assets and needs an owner ready to operate and market a beauty business. The buyer will be able to grow this store without inheriting legacy advertising accounts or a complex operational background.

FINANCIAL & TRAFFIC METRICS

This section summarizes financial and traffic data generated during the validation period. The store was intentionally operated as a starter/turnkey build and was actively open to sales from September 2023 through July 2024. After validation, the store was paused rather than continuously operated.

VALIDATION PERIOD PERFORMANCE SUMMARY

• Gross Sales = $2,143
• Net Sales = $1,644
• Total Sales (incl. shipping & tax)= $2,022
• Total Visitors = 13,341
• Sessions = 15,210
• Orders Fulfilled = 65+

PAID ACQUISITION TESTING (FACEBOOK ADS)

Paid advertising was used solely to test funnel behavior and validate product demand. Campaigns were exploratory and not optimized for profitability or long-term scaling.

• Ad Spend = $4,709
• Reach = 1.13M
• Purchases = 55
• Adds to Cart = 487
• Adds to Wishlist = 219
• Checkouts Initiated = 151

The financials presented are intended to demonstrate real-world execution, demand validation, and operational readiness rather than historical profitability. The business is being sold as a fully built, asset-complete starter brand with documented validation.

THE ABOVE METRICS IN THE FIELDS ARE NOT AN EXACT DEMONSTRATION PER THE PLATFORM'S INPUT/FIELD LIMITATIONS - PLEASE RELY ON THE NUMBERS CAPTURED DURING THE "VALIDATION/TESTING" PERIOD IN THE ABOVE LISTING. GOOGLE ANALYTICS WAS NOT CONNECTED TO THE WEBSITE DURING THE VALIDATION PERIOD - SO BOUNCE RATE AND SESSION DURATION COULD NOT BE TRACKED.