Stories Guides, tactics and trendspotting for founders who buy, sell and build
From the blog.
Passive Income Is Mostly Fiction
Every income stream decays without operation. The genuinely passive event is the one nobody markets: the exit.
The 90-Minute Revenue Verification Session Every Buyer Should Run Before Making an Offer
The MRR on a listing is almost never the number you are buying. Here is a focused 90-minute session that breaks revenue down by …
The archive
How to Read a Listing Like a Buyer Who's Bought Before Experienced buyers read listings sideways – what is highlighted, what is missing, what is being defended. Due Diligence for a Sub-$500k Business (When You Don't Have a Lawyer or a Data Room) The standard due diligence guides are built for $5M deals. Here's what actually matters at $40k. Revenue Multiples for Small Digital Businesses: What Actually Sells and At What Price Use a 2 to 4x multiple" is incomplete advice. The right range depends on type, consistency, … How to Value a Small Digital Business (Without a Broker) Most valuation guides are written for companies ten times your size. Here's how the maths actually … How to Buy Your First Small Digital Business (Without Getting Burned) First acquisitions fail before due diligence. Here's how to filter, ask, and close without burning time … How to buy a newsletter A newsletter's asset is a relationship, and relationships don't always survive a change of author. Here's … How to buy a content site A content site is a bet on the durability of its rankings, and in the AI-overview …